Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. Don't miss: Gen Z Perspectives: WPP, Huggies’ throwback hit and Coca-Cola’s refresh1. MTI names communications partners for Singapore's ASEAN Chairmanship 2027The Ministry of Trade and Industry (MTI) has appointed GOVT VCCP and We. Communications to lead communications for Singapore's "ASEAN Chairmanship 2027" campaign, with the agencies tasked to support the ASEAN Economic Community (AEC) workstream. collection inspired by Singapore's neighbourhoods, featuring exclusive illustrations by local artist Jon Tan.