ITV has revealed stronger revenues amid a boost from the World CupITV has said it will hand £100 million to shareholders following Sky’s £1.6 billion deal to buy the company’s media and entertainment business. It came as ITV reported a boost to advertising revenues from the World Cup, helping to offset a £20 million hit from recently introduced rules about advertising less healthy foods. On Friday, ITV said it would start a share buyback programme to hand £100 million to shareholders following the deal. The media and entertainment arm being sold saw revenues rise 2% on the back of a 3% increase in total advertising revenues. Advertising revenues accelerated in the second quarter after a boost linked to the World Cup, which “drove strong advertising and sponsorship demand”.