Today, it is announcing the launch of PatientReel, an AI-powered patient video testimonial app that automates the collection, editing, and publishing of patient video testimonials in the browser. The system is reported as providing healthcare providers with a legally compliant way to turn patient experiences into peer-based marketing assets. Article contentMany marketing professionals in the healthcare sector regard video testimonials as one of the strongest forms of social proof in the industry. Faced with these challenges, most clinics simply give up on video testimonials and look for other testimonial formats. All they need to do is sign in using a HIPAA-compliant digital release before the camera turns on, and then follow on-screen guided prompts to leave their video testimonial.