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EXEC: Puma Narrows Q2 Loss, Sales Slump 9 Percent
['Sgb Executive']
SGB Media Online
Q2 2026 sales decline due to reset measures and weaker consumer demandIn the second quarter, currency-adjusted sales were down 9.4 percent to €1,690.6 million (Q2 2025: €1,871.3 million).
The DTC share for Puma increased to 35.2 percent in Q2 2026, significantly up from 32.1 percent in Q2 2025.
From a product division perspective, Footwear sales declined by 11.7 percent (ca) to €935.6 million (Q2 2025: €1,061.1 million) in Q2 2026.
Correspondingly, EBIT improved from €-109.1 million in Q2 2025 to €-53.1 million in Q2 2026, resulting in an EBIT margin of -3.1 percent (Q2 2025: -5.8 percent).
Consequently, loss from continuing operations amounted to €-72.8 million (Q2 2025: €-247.1 million) and earnings per share from continuing operations came in at €-0.49 (Q2 2025: €1.67).