Columbia Sportswear’s Q2 sales topped expectations, supported by growth in international markets offsetting U.S. declines. Management said more than $30 million in sales shifted from the third quarter to the fourth quarter. Nonetheless, Boyle inferred that the Columbia brand was still early in the turnaround process within the U.S. market. He saw the improving metrics in Columbia Brand U.S. e-commerce, including new customer acquisition, as an indicator of progress on the ACCELERATE strategy. Sales are expected to arrive in the range of $3.43 to $3.50 billion, representing net sales growth of 1.0 percent to 3.0 percent compared to 2025.