AI-Enabled Donor Segmentation Yields Valuable DataNonprofits are using AI-enabled donor segmentation and moving away from static lists and “gut feel,” according to Brue. Nonprofits segment their databases based on the regulatory landscape and what they know about their donor base, Lall says. AI-enabled segmentation enables nonprofits to know who might give $5 or $10 a month and who to ask to give $2,000 a year. “Nonprofits are getting much smarter about using donor data to connect dollars to outcomes, not just campaigns,” Brue says. Nonprofits are combining CRM, analytics and AI, which can automate stewardship, the management of a nonprofit’s funds and relationships.