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Pescado Al Aire: MLB’s Marlins Score WSCV Arrangement
['Adam Jacobson', 'Adam R Jacobson Is A Veteran Radio Industry Journalist', 'Advertising Industry Analyst With General', 'Multicultural', 'Hispanic Market Expertise. To He Served As An Editor At Radio', 'Please Enter Your Name Here', 'Christian G.', 'Steven Nolen']
Radio & Television Business Report
In a first-time partnership, the pair of Miami Marlins games will air on WSCV-51, the Telemundo O&O distributed across the Miami-Fort Lauderdale-Key West and West Palm Beach-Stuart-Vero Beach DMAs.
Specifically, WSCV will air the Marlins matchup against the Los Angeles Angels on Sunday, August 9, at 1:40pm local time.
Then, WSCV will air the Marlins game against the Atlanta Braves on Sunday, Sept. 27, at 3:10pm Eastern.
For Caroline O’Connor, Miami Marlins President of Business, “Baseball is deeply rooted in the Spanish-speaking community, and that is especially true here in South Florida.
Our partnership with Telemundo 51 Miami allows us to connect with Spanish-speaking fans in a more meaningful way through Spanish-language broadcasts while expanding access to Marlins baseball across the region.”