Count the NAB among the global coalition of entities dedicated to “safeguarding radio’s prominence” in the connected car dashboard. While radio remains a top choice for in-car audio in many locales, new technology in vehicles has made tuning to AM/FM radio more complex. In response to automakers making Radio more difficult to find in vehicles, Radio Ready was launched. “As dashboards evolve, ensuring broadcast radio remains accessible is more important than ever. By joining Radio Ready, NAB looks forward to partnering with broadcasters from across the world to ensure that free, trusted radio remains easy for drivers to find and use in the vehicles of today and tomorrow.”