I tell them I’m a nonprofit CEO, but that I’ve also served as the CMO of a global for-profit company. When we talk about Second Chance Month, we often focus on the "success stories"—the people who made it to the C-suite or the podium. A second chance shouldn’t be a miracle that requires a CEO title to be valid. Evaluate: Which is more important when giving someone a second chance: what they did in the past, or what they have done since then? Imagine you need to create a “Second Chance Hiring Program.”