CTV Is Opening Up To The Mid-Market. Now Comes The Hard Part

CTV Is Opening Up To The Mid-Market. Now Comes The Hard PartWalmart’s plan to acquire Vibe.co puts a spotlight on the longtail middle of the CTV market. If the biggest retail and commerce platforms believe smaller advertisers are ready for CTV, then the question becomes who will help those advertisers use it effectively. That matters for smaller advertisers because they usually cannot solve those gaps through custom studies or direct technical integrations. Streaming Media accepts vendor bylines based solely on their value to our readers.]