Beyoncé Knowles-Carter now owns all of SirDavis American Whisky. Moët Hennessy sold its share in the company, making the label woman-, family-, and black-owned. The pair started the whisky brand in 2024 after working together since 2022 to create the product. "Knowles-Carter… takes full ownership and control … She builds on the tradition of creating and running her companies, built from the ground up." Dr. Bill Lumsden, director of whisky creation at Glenmorangie and Ardbeg, crafted the recipe with head blender Cameron George and the GRAMMY Award winner.