A main goal of the revamped Chipotle Rewards is to increase in-restaurant participation, as only about 20% of in-restaurant transactions utilize rewards, according to Boatwright. “Encouragingly, in-store loyalty comps have outpaced order-ahead loyalty comps since the relaunch, reinforcing our belief that simplifying the in-restaurant rewards experience can meaningfully increase engagement over time,” Boatwright said on the call. Dive Insight:Chipotle is focusing on strengthening the guest experience and improving hospitality to drive engagement and loyalty. “Over time, we believe this will lead to a meaningful improvement in both Rewards engagement and speed of service.” As part of its commitment to the guest experience, the fast-casual restaurant chain is bringing back mystery shoppers.