For example, using one's willpower means, in neuroscience terms, tapping into the prefrontal cortex, the area of the brain that governs what is called executive function. The "CEO" of the brain, this area considers the big picture, plans, organizes, and inhibits impulsive actions. If one's problem is due to not being able to plan or direct action, then the prefrontal cortex may be the target of the solution. However, most emotional and behavioral issues involve other parts of the brain primarily, or in concert with one another. These types of exercise simply tap into underused parts of the brain to open up areas of inspiration.