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America on a GLP-1: A Field Guide to 2030
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Psychology Today: The Latest
Source: Thomas Rutledge/PowerPointThe Coming GLP-1 TsunamiIn 2024, about 3 percent of U.S. adults were taking a GLP-1 medication for weight loss.
For most of the last century, a thinner body functioned as a status symbol for self-discipline, higher income, and healthy values.
By 2030, GLP-1 medicines will have made that signal available by prescription.
But when a scarce status symbol becomes common, the human desire for status isn't erased.
GLP-1 medicines are restoring ovulation in women who weren't ovulating regularly, producing a documented rise in unplanned pregnancies already nicknamed "Ozempic babies.