"Wine mom" culture offers much-needed community to participants who—together, alone, and across social media landscapes—celebrate alcohol as a means of temporarily escaping their stress-ridden lives. What Exactly Are (Wine) Moms Trying to Escape? For wine moms, alcohol is problematic because it functions as an avoidance mechanism, thereby posing significant mental health threats. Source: Ali KLThe Sober Mom's QualmsSober mom communities have been paying close attention to wine mom culture, and they have some concerns. In this vein, they criticize the language and imagery associated with wine moms for being hyperfeminine to the extent that it can be perceived as child-like.