The confederation, in a statement, expressed "deep concern" about the proposed establishment of a US$20 billion commercial subsidiary, FIFA Forward Enterprise (FFE), to run the World Cup and FIFA's other events. "The fact that the situation has reached the point where the real possibility of a FIFA World Cup boycott has entered public discourse should concern everyone who cares about the future of our game," the statement said. The AFC said that "the proposed FFE cannot realistically achieve the necessary broad consensus and unity required to move forward". "The FIFA World Cup is the pinnacle of global football and derives its strength from the participation of all confederations and the world's leading football nations." It said the furore must become a catalyst for institutional reform at FIFA, and that "meaningful democracy is not measured solely by the opportunity to vote".