S Brands portfolio includes leading personal care brands such as KERATINplus, AlcoPlus, DeoPlus and Empress. HONG KONG, July 30, 2026 /PRNewswire/ — Wipro Consumer Care International (WCCI), the FMCG division of Wipro Enterprises, announced that it has signed a definitive agreement to acquire 100% of the shareholding in S Brands Consumer Care Inc. (S Brands), a leading personal care company in the Philippines. S Brands is a well-established player in the Philippine personal care market. Mr. Dick Sy Ong, Founder and President of S Brands, said: “S Brands is growing and we’re ready to reach more people in more markets. About Wipro Consumer Care InternationalWipro Consumer Care International is the international arm of Wipro Consumer Care, one of the fastest-growing FMCG businesses with annual global revenues exceeding USD 1.2 billion.