Chinese companies in the digital entertainment industry are showing growing interest in expanding into the Russian market, VK's press service told TASS on the sidelines of ChinaJoy, Asia's largest digital entertainment exhibition. At its exhibition booth, VK is showcasing VK Ads, VK Play, and VKontakte's Fandom Fest. According to VK, Chinese advertisers invested more than 2.6 bln rubles ($32.8 mln) in promotion across VK's platforms in 2025, while the number of advertisers increased by 70% compared with 2024. "As part of ChinaJoy 2026, VK plans to hold a series of business meetings with Asian partners," the press service added. Asia's largest digital entertainment exhibition, ChinaJoy, is taking place from July 31 to August 3.