He understands that no one needs the World Cup without Europe, but I believe it’s not the end of the story," Koloskov said. FIFA President Gianni Infantino announced a proposal on July 30 to sell a share of the FIFA World Cup commercial rights to private investors under a scheme that could potentially bring it tens of millions of dollars. The plan involves the establishment of a company that will control the major men's and women's FIFA tournaments - the FIFA World Cup and the FIFA Club World Cup. The organization consulted with people close to the administration of US President Donald Trump prior to voicing this decision. Earlier on Friday, FIFA announced that it would not be establishing a subsidiary company to control the World Cup rights without the consent of the majority of global football federations.