Chinese businesses’ investment in Yandex’s advertising tools in Russia tripled in the first half of 2026 compared with the same period last year, Managing Director of Yandex Ads for Asia Sergey Ustinov told TASS. "In the first half of the year, investment by Chinese advertisers more than doubled compared with the same period last year, while Chinese businesses remained the largest advertisers by investment volume in app promotion, with investment increasing threefold," he said. Ustinov added that Chinese partners value Yandex Ads’ expertise in the gaming market. Ustinov noted that the company has seen steadily growing interest from Chinese partners and media year after year. It has brought together 900 companies from around the world, including Russia’s VK, RuStore, Yandex Ads, and the Creative Industries Agency under the Moscow Department of Culture.