The new methodology establishes more competitive pricing earlier in the booking window, according to Chidsey, who framed the shift as a discipline change rather than a price cut. NCL has already taken pricing initiatives on select 2027 sailings and newly opened 2028 sailings, Chidsey said, with the biggest opportunity on voyages farther out in the booking window. I don’t think this is a multi-year thing … It’s clearly the right thing to do over the long run. “We’ve already begun to work on all this in terms of changing pricing in select markets,” he said. “We’re doing it sort of from the ground up, market by market, sailing by sailing.”