Inflation has driven 43% of online shoppers in the U.S. to make fewer purchases, all while they've prioritized the flexibility to shop how, when and where they want. When it comes to what drives buying decisions, more than two-thirds of shoppers said that having the option for free shipping plays the biggest role. That marked a 5% increase over the 2024 Ryder online shopping survey, and a 12% bump from 2023. That's up from 17% in 2023, and 31% in 2024, as consumers have started to prioritize reliability and predictability over uncertain shipping windows. Sustainability factors into that equation as well, with 74% of shoppers saying that they're willing to wait longer for an online order to arrive if it means reducing the environmental impact.