The organization has joined Radio Ready, a global coalition focused on software and discoverability for over-the-air radio. Radio Ready is co-chaired by Bauer Media Group and Swedish Radio/EBU. Bauer Media Group and the EBU formally relaunched the effort as Radio Ready in June 2025 at WorldDAB Automotive in Madrid. By joining Radio Ready, NAB looks forward to partnering with broadcasters from across the world to ensure that free, trusted radio remains easy for drivers to find and use in the vehicles of today and tomorrow.” European Broadcasting Union Head of Radio Wouter Quartier said, “Radio Ready is about bringing the industry together around a simple and practical goal: radio should remain easy to find and easy to use in the car.