“Innovation has to start with listening,” says Dr. William Aderholdt, executive director of US-based agtech innovation hub Grand Farm. Aderholdt notes that when Grand Farm began seven years ago, herbicide resistance was just another topic in agriculture. Grand Farm also opened a second campus in Georgia in 2024 in partnership with the University of Georgia. Grand Farm will host many of the pilots for this program, says Aderholdt. ‘The age of the silver bullet’ in ag is goneEarlier this week, Grand Farm wrapped its annual Elevate event, which explores the role of artificial intelligence in farming.