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App Store Rules and Gaming Slump Dent Apple Services Revenue
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Explosion
Apple’s services division, which includes the App Store, Apple Music, and iCloud, faced some challenges last quarter.
What Changed With the App StoreFor years, Apple took a 15–30% cut from nearly all App Store transactions.
This means Apple might not receive its commission if a purchase is made outside the App Store.
The EU’s Digital Markets Act is already in effect, and the U.S. court order pertains to domestic App Store transactions.
Apple’s services strategy: Tim Cook has identified services as the key growth engine beyond hardware.