For businesses considering registration, Trama, a full-service IP law firm, explains the UK registration process and common application pitfalls in its guide to UK trade mark registration. A business can legally incorporate under one name yet still face trade mark disputes or even be required to rebrand if another business holds earlier trade mark rights. Nearly half of all UK trade mark applications now come from overseas applicants. What trade mark registration actually involves, and what it costsFor many SME owners, the idea of registering a trade mark feels more daunting than it is. With a new UK trade mark application filed roughly every three minutes, the opportunity to secure a distinctive name narrows every day.