None
EN
What is a brand extension? 'Jeopardy!' attempts to answer question of TV's future
['Staff Writer', 'Stephen Battaglio Writes About Television', 'The Media Business For The Los Angeles Times Out Of New York. His Coverage Of The Television Industry Has Appeared In Tv Guide', 'The New York Daily News', 'The New York Times', 'Fortune', 'The Hollywood Reporter', 'Inside.Com', 'Adweek. He Is Also The Author Of Three Books About Television', 'Including A Biography Of Pioneer Talk Show Host']
News from California, across the nation and world - Los Angeles Times
Sony Pictures Television’s game show “Jeopardy!”
But the new push of brand extensions is aimed at ensuring the game remains a cultural staple for future generations.
How can we reach those folks and provide them with a version of Jeopardy that spoke to them, but always being respectful of ‘Jeopardy!’
(Tyler Golden/Tyler Golden/Sony Pictures Television)AdvertisementOnly 1% of the Netflix streaming audience for “Pop Culture Jeopardy!”
has to have a live version,” Davies said.