Rembrandt pioneered the saleable self, but unlike his rival, Gerard Van Honthorst, failed to reconcile his personal vision with the market. Nicolaes Eliasz Pickenoy, “Regents of the Spinhuis” (1628) (all photos Natasha Seaman/ Hyperallergic )KASSEL, Germany, and UTRECHT, the Netherlands — As demonstrated by a small coda to the exhibition Rembrandt 1632: Creation of a Brand, Rembrandt is a name that sells. Rembrandt van Rijn, "Self Portrait" (1632), oil on panelTo introduce this early, ambitious, and entrepreneurial Rembrandt, the exhibition begins with two self-portraits. In the other — and stranger — one, the artist wears a simple brown jacket, the highlights in his wild curls scratched into the wet paint to reveal the red ground below. Most of his face is in shadow, his eyes now black holes, giving the artist a searching, intense, and nearly feral quality.