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Prada Group Grows 7% in Q2 as Prada Outpaces Miu Miu
['Madeleine Schulz']
Vogue
In Q2, organic revenues accelerated to 7%.
For the second half of the year, Prada’s retail sales were up 3.3%, while Q2 sales were up 6.3%.
Miu Miu was up 2.5% in the first half of the year, and up 2.6% in the second quarter, in line with the normalization seen in Q1.
“Miu Miu had to normalize,” he said, referencing the 40% comparison basis from Q2 2025.
Europe was down 4% on an organic basis in H1, including a 2% dip in Q2, as both tourist spending and local demand began to recover.