Every European legacy brand is fighting the same war: grow the EV share without torching margins. In Europe, electrified models now make up about 52% of sales, and full EVs account for 18.8% of group volume. New EVs like the Renault 5, Renault 4 and the next Twingo only get approved if they can at least match the profitability of the brand’s full hybrids. That mindset lets Renault walk away from low-margin deals instead of following every Chinese price cut down the ladder. Motor1's Take: Renault is showing that you can grow EV share, defend margins and still stare down cheaper Chinese rivals without blinking.