That gap between increasing complexity and limited internal resources is where advisory firms have an opportunity to provide meaningful value. For accounting and advisory firms, this means evolving from a project-only service model to one also focused on long-term, technology-enabled outcomes. This is where accounting and advisory firms have an opportunity to differentiate themselves. For accounting and advisory firms, this represents more than a cyclical opportunity. A defining moment for accounting and advisory firmsFor the accounting and advisory profession, this is a defining moment.