The beverage giant activated its marketing campaign across 180+ markets, with its digital and social activations generating 60 billion digital impressions and over 9 billion social media views. Coca-Cola is one of the only companies that can pull off a marketing campaign of this scale. Let's see why that wide moat makes it a great dividend stock to buy in August. That expansion and evolution -- which it's supporting with new marketing and engagement campaigns -- allows it to steadily grow its revenues and profits. Coca-Cola only produces the concentrates and syrups for its drinks, while its independent bottling partners manufacture and distribute the finished beverages.