Sweet Hospitality is a private members platform designed as an employee benefit, giving verified hospitality professionals exclusive access to hotel stays, restaurants, cafés and bars at industry-only rates. Founded by Glenn Fry and Conor Murphy, graduates of Shannon College of Hotel Management, Sweet was inspired by their years working across the hospitality industry in Ireland, London and Los Angeles. For venues, Sweet provides a new way to generate incremental revenue while showcasing their offering to hospitality professionals. More than a platform, Sweet is about strengthening connections across the hospitality industry while making it easier for those working within it to experience the very best the industry has to offer. To learn more, please visit: https://sweethospitality.ieThis article was written in partnership with Sweet Hospitality.