Elk City, OK – Fans attending this year’s Elk City Rodeo of Champions will notice a major change aimed at making the rodeo experience more convenient. For the first time, reserved seating will be available in the west grandstands during the 2026 Elk City Rodeo of Champions, scheduled for Labor Day weekend, Sept. 4 through Sept. 6. Another addition for 2026 is new chairback reserved seating at the top of the south grandstands. Tickets for the Elk City Rodeo of Champions go on sale Friday, Aug. 1, through ElkCityRodeo.com. The addition of reserved seating is expected to make attending the popular event easier and more enjoyable for rodeo fans.