The Itarantim project in Brazil. Image: IMC Rare Earths. IMC Rare Earths’ ordinary shares on Wednesday commenced trading on NYSE American under the ticker symbol ‘IMC’. IMC is advancing the Itarantim project, a large-scale ionic adsorption clay deposit in northeastern Brazil in the States of Bahia and Minas Gerais. “This listing is an important milestone for IMC to help industry and government meet the surging demand for rare earths by creating a reliable supply beyond China,” IMC Rare Earths CEO Frank Scolaro said in a news release.