Wiltshire Trading Standards officers seized the toys after finding they failed to comply with safety legislation during an operation in Chippenham on July 30. A spokesperson said that anyone buying popular squishy toys such as those made by NeeDoh, should understand how to spot fakes. Posting on social media, a spokesperson for Wiltshire Council Trading Standards said: “Earlier today our officers were out in Chippenham and seized hundreds of counterfeit squishy toys that failed to comply with toy safety legislation. Some of the toys seized in the operation. - https://t.co/AQ9XF2gcO2 pic.twitter.com/bYvsD2lw5e — Gazette & Herald (@wiltsgazette) April 13, 2026“None of the toys seized today were marked with the name and address of a UK-based manufacturer or importer.