Discovery, TNT’s parent company, the 2026 Tour (won by Tadej Pogačar, for a fifth time) saw a “record number of viewers” across the broadcaster’s streaming, television, and digital platforms. In the UK and Ireland, TNT Sports said its live Tour coverage grew by 58 per cent compared to 2025, the last year the channel shared the rights to the race with ITV4. Tadej Pogacar leads Remco Evenepoel and Paul Seixas on the Galibier, 2026 Tour de France, stage 20 (Image Credit: James Startt/Agence Zoom/InGamba)Warner Bros. Since then, British success in the Tour de France and the popularity of linear television has declined, making a proper comparison difficult. So, has TNT Sports’ exclusive Tour coverage proved a success?