Following the release of Christopher Nolan's Odyssey film on July 17, daily active users of Assassin's Creed Odyssey increased significantly across all platforms. Daily active users increased from 122,000 on the film's opening day to 233,000 within ten days, approximately 1.8 times higher than pre-premiere levels. Video Game Insights (VGI) data supports these findings, with combined daily active users rising from over 150,000 on Odyssey's premiere date to 238,000 by July 26. After the premiere of Prime's first Fallout series, DAUs for Fallout 3 and Fallout 4 rose by 225% in the subsequent weeks. Fallout game sales also increased after the show's second season premiere, with VGI recording "significant spikes" for Fallout: New Vegas and notable growth for Fallout 4.