No longer is football a game of two halves, but one of four quarters. Hydration breaks were not the only ‘innovation’ at the World Cup. Balogun was subsequently allowed to play in the game, which the US, to the delight of most of the football world, lost. A reinvention too farThis week, FIFA announced plans for its greatest reinvention of football yet. The kind of money FIFA is promising to share with national football associations is, for most of them, eyewatering.