New York-style bagel brand taps omnichannel agency to drive brand awareness, franchise development and influencer engagementChampion , the fully integrated national PR and digital media agency with more than two decades of leadership in the foodservice industry, has been named agency of record for Brooklyn Water Bagel , the growing fast-casual concept known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology and better-for-you menu. Champion will be responsible for strategic public relations, influencer marketing and franchise lead-generation efforts. “Brooklyn Water Bagel has built something truly special – bringing authentic New York-style bagels to communities across the U.S. while evolving with today’s consumers through fresh, better-for-you menu options,” said Dan Smith, CEO of Brooklyn Water Bagel. Founded in Florida, Brooklyn Water Bagel was built around a proprietary 14-step water filtration and mineralization system that filters and purifies local water before adding back a custom mineral blend designed to replicate the composition of New York water. “Brooklyn Water Bagel has a compelling story that extends far beyond great bagels,” said Eric Spiritas, principal at Champion.