Image Credit: Suntory Global SpiritsLaphroaig is introducing its limited-edition ‘Willem by Willem’ single malt to global travel retail, with an exclusive launch at London Heathrow Terminal 5 ahead of a wider airport roll-out. The release is the latest chapter in Laphroaig’s collaboration with actor Willem Dafoe, who joined the brand as a Friend of Laphroaig in 2025. “For me, when I sip ‘Willem by Willem’ I experience…you tell me. Ashish Sagar, General Manager CoE GTR and MEA at Suntory Global Spirits, said: “Global travel retail plays a vital role in introducing consumers to the world’s most distinctive spirits and Laphroaig is a brand that rewards curiosity and discovery. ‘Willem by Willem’ is a 14-year-old single malt finished in Oloroso casks and bottled at 53.7% ABV.