Here are four tips to help marketers make the most of Snapchat in 2026. Snapchat does provide a range of campaign case studies to highlight successful Snapchat ad approaches. The AI-powered system aims to simplify creator discovery and campaign activation, and help brands find the right partners. Snapchat also recently added a conversational assistant within its ad platform to help guide strategic ad approaches. Marketing on Snapchat requires a more dedicated, unique approach, given the varying way that people use the app for connection.