Here are some tips on how to build the foundation of an effective Facebook presence in 2026. Research target audienceFacebook’s audience insights tool provides data on a brand’s page audience, including in-depth demographic breakdowns, growth data, potential audience based on similar brand pages and comparative brands. That can help marketers glean insights into their Facebook approaches and better understand what’s working. Optional Caption Retrieved from Facebook on July 09, 2026Outline strategyBased on these insights, marketers can build a general overview of key content types, topics and influencers. Analyze and improveWith a clear approach in place, marketers can then post to Facebook with a defined intent and measurable targets that align with brand goals.