The activation with WNBA player and ESPN analyst Chiney Ogwumike during the July 24-26 WNBA All-Star Weekend generated 61,000 views and 354 upvotes in the first 72 hours on the platform, according to information shared with Marketing Dive. “Ask Me Anything: Claw Edition" marks the first time an automotive brand launched a video AMA during the WNBA’s All-Star Weekend. Reddit has been working to position itself as brand-friendly in an attempt to draw more advertising dollars to the platform. Kia expanded its WNBA investment under the terms of its 2025 renewed partnership agreement with the league and the NBA. As part of the deal, Kia engaged with fans at the WNBA Live fan festival held alongside WNBA All-Star Weekend.