Sign up to X PremiumMarketers should sign up for X Premium, and ideally X Premium+, to get full access to the platform’s marketing assistance features. X Premium users also get a reply boost, which offers more exposure opportunities. X Premium+ includes access to X Pro, which lets users track keyword mentions in real time, as well as monitor brand-relevant conversations. Marketers can also ask X’s Grok chatbot for insights into key X trends in their niche and region. Doing this will give X users something to engage with, and it’s more effective than using X posts as a hook for links.