Total revenue was up 28% YoY to $60.8 billion for the three-month period ended June 30, according to an earnings statement. Advantage+, Meta’s AI-powered suite of ad products, continues to gain steam and reached a $75 billion annual revenue run rate in Q2. That said, Google has a wider range of business drivers, including a cloud-computing segment that is booming amid the AI bonanza. “Meta believes AI infrastructure is now a strategic asset, but its bill is arriving faster than the payoff. Meta's ad business is still a monster, but everything else got more expensive,” Forrester Vice President and Research Director Mike Proulx said in emailed comments.