Please let us know if you have feedbackSnapchat is expanding its focus on lead generation through a new integration with HubSpot, a partnership that aims to help brands engage incremental Gen Z and millennial consumers on the messaging app. Lead form fields from Snapchat will also be mapped onto HubSpot properties to facilitate an easier handoff from marketing teams to sales. “It simplifies the path from lead capture to lead management,” Mulryan explained. The upshot is less manual work for Snapchat and HubSpot advertisers. Snapchat’s native lead generation ads increased click-through rates by 77% in January 2026 compared to the year-ago period while the cost per lead declined 26%, per figures shared by the company.