A monthly subscriber is required to make a recurring decision every month; across 12 months this creates 12 possible decisions to cancel. Revenue beyond subscription paymentsSuccessful subscription-based business models in technology rarely stop at subscription payments themselves. Affiliate revenue does not represent recurring subscription revenue however it represents transactional revenue from existing subscribers and increases total lifetime value. Therefore, for any publisher with an existing subscription base, the takeaway is that your subscription is simply the starting point not the end-point. A family plan, an annual discount promotion targeted toward engaged monthly subscribers, or a low-cost bundle combining news with an adjacent product.