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Adidas raises 2026 sales outlook as World Cup, retro styles boost demand
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The Business Times
It raised its sales forecast for the year after Q2 revenue beat expectationsQuarterly revenues grew by a currency-adjusted 14 per cent to 6.74 billion euros (US$7.72 billion), above the 6.63 billion euros projected by analysts in a company-compiled poll.
PHOTO: REUTERS[HERZOGENAURACH, Germany] German sportswear maker Adidas on Thursday (Jul 30) raised its sales forecast for the year after second-quarter revenue beat expectations, boosted by the soccer World Cup and strong consumer demand for its latest retro styles.
It still expects operating profit to increase to around 2.3 billion euros this year.
Quarterly revenues grew by a currency-adjusted 14 per cent to 6.74 billion euros (US$7.72 billion), above the 6.63 billion euros projected by analysts in a company-compiled poll.
However, operating profit in the April to June period missed expectations as Adidas spent 30 per cent more on marketing due to World Cup campaigns.