Apple Inc. is replacing its long-running iPhone Upgrade Program with a broader device leasing service, marking a shift in how it sells its hardware as the technology giant seeks to keep customers upgrading more frequently despite rising device prices. The new Apple Upgrade program, launched in the U.S. in partnership with Klarna, allows consumers to lease iPhones, iPads, Macs and Apple Watches through fixed monthly payments rather than purchasing them outright. The move expands Apple’s financing strategy beyond smartphones and reflects a broader industry push toward subscription-like hardware ownership. Apple Upgrade also replaces new enrollments in the iPhone Upgrade Program and Apple’s standard iPhone financing option in the United States, streamlining its consumer financing offerings into a single platform. Existing members of the iPhone Upgrade Program will be able to complete their current upgrade cycle before transitioning to the new service or choosing other financing options.